Aubrey Sanders






PW006Access Yoga: Brand Identity2024

Access is a new yoga and movement studio bringing a fresh perspective to New York City’s wellness space: that there is no "right" way to do yoga. 

The visual identity's art direction prioritizes clarity and distinctiveness, extricating basic shapes from asanas to find new and somewhat naive forms that emphasize imperfection and individuality as essential aspects of the practice. We also helped Access to differentiate in a highly competitive market with a simple but robust verbal strategy that can meet busy New Yorkers where they are.

Brand Strategy
Visual Identity System
Verbal Strategy
Copywriting
Style Sheet

Recognition:
Paris Design Awards, Gold, 2024
Pangram Pangram, Feature, 2024
Aubrey Sanders


aubreysanders.work@gmail.com
Based in Denver, CO
Available for work

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