The visual identity's art direction prioritizes clarity and distinctiveness, extricating basic shapes from asanas to find new and somewhat naive forms that emphasize imperfection and individuality as essential aspects of the practice. We also helped Access to differentiate in a highly competitive market with a simple but robust verbal strategy that can meet busy New Yorkers where they are.
Recognition:
Paris Design Awards, Gold, 2024
Pangram Pangram, Feature, 2024
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