PW007Sturgefilm: Visual IdentityComing Soon
Sturgefilm founder Ben Sturgulewski grew up on a rugged island in Alaska’s Aleutian Chain, inspiring a life dedicated to the exploration of the world’s wild side, and the people who call it home. Sturgefilm’s visual identity refresh celebrates Ben’s distinctive style of filmmaking, which often plays with ephemeral light and intimate framing to imbue his work with a near-mythic quality.
Creative Direction
Visual Identity System
Stylesheet
Print Collateral
PW006Access Yoga: Brand Identity2024
Access is a new yoga and movement studio bringing a fresh perspective to New York City’s wellness space: that there is no "right" way to do yoga.
The visual identity's art direction prioritizes clarity and distinctiveness, extricating basic shapes from asanas to find new and somewhat naive forms that emphasize imperfection and individuality as essential aspects of the practice. We also helped Access to differentiate in a highly competitive market with a simple but robust verbal strategy that can meet busy New Yorkers where they are.
Brand Strategy
Visual Identity System
Verbal Strategy
Copywriting
Style Sheet
Recognition:
Paris Design Awards, Gold, 2024
Pangram Pangram, Feature, 2024
PW005Natural Language Solution: Visual Identity2023
Natural Language Solution helps businesses in the legal and insurance sectors to navigate the threats and opportunities posed by AI, as organizations that run largely on unstructured data will be the most impacted by rapid developments in AI language models. Their approach encompasses a systems integrator for business transformation, VC and PE funds for innovative products that fill gaps in the ecosystem, and a research institute investigating the impacts of AI on vulnerable workforce segments.
Creative Direction
Visual Identity System
Print Collateral
Website
Recognition:
The Templates (The Brand Identity), Feature, 2023
PW004Robial: Brand Identity2022
Robial is an ecological water and wastewater engineering firm developing sustainable treatment and reuse solutions that put the planet first. We worked together to develop a visual identity that would help transform general perception about wastewater's potential as a renewable resource, and which could position the firm as a premium competitor in a landscape dominated by traditional engineering techniques.
Brand Strategy
Visual Identity System
Verbal Identity
Brand Guidelines
Print Collateral
Digital Templates
Recognition:
German Design Awards, 2x Nominated, 2023/4
First Round Denver, Presented, 2023
World Brand Design Society Awards, Silver, 2022
PW003
Outside Inc: Visual Identity2022
Outside’s The Daily Rally is a podcast that chronicles short stories of resilience in the face of big challenges and unexpected adventures. Unlike many outdoor shows that celebrate elite athletic achievements, The Daily Rally focuses on humbling transformations of the human spirit set against the backdrop of the outdoors. We delivered three creative direction proposals and title treatments, each anchored in a different aspect of the show’s tone and content. The selected direction was further developed with photography treatments, digital templates, and implementation guidelines.
Creative Direction
Visual Identity
Key Art
Implementation Guidelines
PW002Stoss: Art Direction2024
Quiet and considered album design for Stoss, an independent artist based in Stockholm. Their debut album, Mossy, draws inspiration from the liminal hours of the day where we find ourselves in a state of transition.
Art Direction
Album Design
PW001Lekker Creations: Brand Identity2021
Lekker Creations is a Boulder-based woodworking studio specializing in hand-crafted furniture and adventure-ready van conversions. Blending influences from the founder’s South African heritage with sophisticated editorial design, the visual identity is calibrated to appeal to Boulder’s affluent and adventurous client base.
Brand Strategy
Visual Identity System
Print Collateral
Photography
Aubrey Sanders
aubreysanders.work@gmail.com
Based in Denver, CO
Available for work
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